Chinese EV brands like BYD and Xpeng are rapidly gaining market share in Europe, challenging established European manufacturers. Aggressive launches and affordable models drive this growth, posing a significant competitive threat. MG leads in sales.
The partnership was said to be led by Alexander Hitzinger, a former racing engineer for Porsche who worked on Project Artemis (which morphed into the Audi Grandsphere concept), and Mujeeb Ijaz, a senior executive who left Apple to design a high-density EV battery capable of longer ranges.
The manufacturer also reported combined sales of electrified vehicles (EVs and PHEVs) of 269,065 units from January until June of this year, marking a 9.6% increase compared to the same span of 2023.
