BMW vs. Teen: Trademark Dispute & Family Intervention
A teen faced BMW's legal actions over trademark infringement related to altered BMW symbols. The dispute highlights corporate pursuit of small targets and was resolved via family intervention.
BMW: EV Challenges & Market Shifts in Auto Industry
BMW faces challenges in EV markets due to high costs, regulations, and competition from China. Electrification progresses unevenly globally, impacting profitability and investment strategies for automakers.
BMW’s First Neue Klasse Model Is the iX3. It Debuts Later This Year
Meanwhile in the US, President Trump's daily mood swings on big tariffs make it virtually impossible to establish a solid game plan.
BMW U.S. EV Sales Improved To Near-Record Level In Q2 2024
Meanwhile, BMW's all-electric car sales noticeably improved, almost beating the previous records and expanding its EV share to over 15%.
BMW Neue Klasse EV Coupe caught testing in new spy photos
Long suggested as a natural evolution from the standard motor-and-axle layout offered by current EVs, hub motors needed some development time to overcome a few inherent disadvantages, key among them the amount of un-sprung mass they add to each suspension corner.
Entry-Level Front-Wheel Drive BMW Neue Klasse EVs Coming In 2027
All Neue Klasse vehicles will feature the same design language we’ve already seen on the two concepts, and they will have minimalist interiors made from more sustainable materials than what the manufacturer uses today.