US Truck Sales: Trends, Shifts & Market Outlook 2025

Reading sales information for America’s top-selling pick-up vehicles, we see the Ford F-Series is up a monstrous 24.5 percent so far in 2025. The only full-size American truck to show a significant decline is the Ram, down 11.8 percent through the initial 3 months of the year.

Full-Size Truck Performance in 2025

Relocating beyond full-size trucks, there’s a transformation happening in the mid-size truck section. The Ford Ranger is up a remarkable 677 percent, though it’s worth noting that Ford had some concerns early last year that wetted Q1 2024 Ranger sales.

The outright dominance of full-size trucks in US driveways could be on the decrease. That’s the biggest takeaway from Dave Cantin Group’s 2025 Market Outlook Record, which suggests the US market has reached “Height Vehicle.”

Mid-Size Truck Revolution & Market Shift

Moving past full-size trucks, there’s a revolution occurring in the mid-size vehicle sector. And sales data absolutely reveals customers flocking to smaller trucks and sedans.

Perusing sales information for America’s top-selling pick-up vehicles, we see the Ford F-Series is up a tremendous 24.5 percent so much in 2025. The only full-size American vehicle to reveal a substantial decline is the Ram, down 11.8 percent via the initial 3 months of the year. If Americans are losing interest in full-size trucks, the sales information sure doesn’t show it.

Taking an even much deeper appearance into the past, 2024 was Ford’s ideal year for the F-Series since prior to the COVID pandemic, and one of its ideal sales years in 2 decades. If Americans are losing passion in full-size vehicles, the sales data sure doesn’t reveal it.

Height Vehicle: Peak of Full-Size Dominance?

“Top Truck is an actually, actually important principle to see since we’re not exactly sure just how far that pattern goes,” said Gordon. “But what we believe is, the longer the conditions on the ground remain the same or become worse from a financial viewpoint or an uncertainty point of view, consumers are going to continue to be extra pragmatic in the options they make in regards to the lorries that they’re available looking to purchase.”

The outcomes showed fewer individuals meant to purchase full-size trucks and SUVs. Cars in certain rated well on the study.

Plainly, more time is required to see if the Dave Cantin Group’s case of “Height Vehicle” comes to pass. And with tariffs throwing all type of instability into the marketplace, 2025 might be a rough year to predict anything. Still, the survey outcomes are fascinating. And sales information definitely shows customers flocking to smaller sized cars and trucks.

Consumer Sentiment and Affordability

The Hyundai Elantra is up 25 percent, and the bigger Sonata is up 20 percent. The Toyota Prius is up 25 percent, though the Camry– America’s best-selling car– is down 10.8 percent.

“What we’re seeing is consumer sentiment starting to alter,” stated Brian Gordon, head of state of the Dave Cantin Team, in a recent Autoline Network video clip. “So, this isn’t Americans leaving all their suvs and vehicles and dropping back crazy with the car. This is a fad that is truly stimulated by affordability and the difficulties Americans are having with car repayments.”